Turn what’s already workinginto your next video.

Winlab spots the videos taking off in your niche, shows why they worked, and writes yours around your story.

Joining the waitlist needs JavaScript. Turn it on in your browser, then come back to this page.

No link handy?

From outlier to scriptIllustrative example

@maya.builds

×10.8signups went UP

I deleted half my pricing page412K views · 3 days ago

This video412K

Her usual views38K

Why it worked

Hook, word for word0:00–0:02

“I deleted half my pricing page and signups went up.”

Angle — what it promises

Less is more, with proof: a cut that made the numbers go up.

Format

Face-cam, then a screen recording of the page.

Structure28 s

HookProofWhat I cutPayoff

Your scriptaround your story

Section 1 · Hook

“Your pricing page is killing your free trials.”

Last quarter I cut our pricing page in half. Here’s what happened to signups…

Section 2 · Proof

Six plans. Fourteen rows. I asked five customers to find our cheapest plan — none of them could.

Built onits hook mechanismits structureyour story

TikTok, Instagram Reels and YouTube Shorts — plus carousels, photo posts and long form.

67,000+videos classified by niche, so the feed you see is your market — not everyone’s.

×10.8A score is a video’s views ÷ its channel’s own usual views. In the example above: 412K ÷ 38K.

Content creationEntrepreneurshipE-commerceMarketingArtificial intelligenceFinanceFitnessNutrition & health

CookingPersonal developmentRelationshipsCareer & freelancingBeauty & fashionLifestyleHumourSport

The product

Six screens, one idea with proof behind it.

Illustrative example

What’s rising in your niche, before you open anything else.

Here’s what’s rising right now.

Niche · FitnessLast 14 daysVideos

You want to understand what works — start with an account report.Go there

Taking off in your niche

×6.2stop doing this

×4.83 moves. 2 min.

×3.9day 30 of 30

Top creators

@theo.lifts12 outliers
@nora.moves8 outliers
@sam.runs5 outliers

Every post beating its creator’s usual numbers, in every lens.

For youTrendingOutliersTaking offTopicsHooksSaved

Source · MarketWindow · 90dNiche · FitnessSort · Outlier scoreGridTable

×6.2stop doing this

Stop stretching before you run

88K views · +61 views/h

×4.83 moves. 2 min.

The 3-move warm-up nobody does

41K views · +32 views/h

×3.9day 30 of 30

5K every day for 30 days

27K views · +18 views/h

Start from a video that broke out — ask for hooks, get your script.

Stop stretching before you run@theo.lifts · ×6.2Show the script · 2 pending

Its structureIts hook, word for wordIts angleHooks for my accountWrite me the whole script

Give me 5 hooks

5 hooks

“The warm-up I give every client instead of stretching.”

“Static stretching: 0 minutes. Here’s why.”
“I stopped stretching. My knees thanked me.”

Your script, block by block — the AI edits only what you select.

Stop stretching — the warm-up

70 words · 18 s of speech

Hook

You stretch before every run, and your knees still hurt. It isn’t the distance — it’s the warm-up.

Body

Three moves come up with every runner I coach: hip swings, ankle rolls done slowly, and a two-minute jog.

What should the AI change?RewriteShortenPunchier

Comment WARMUP and I’ll send you the routine.

What you get

Ideas with proof behind them. Numbers we refuse to fake.

A score only exists if it means something.

×N against the channel’s usual views, per format. A small account’s breakout counts as much as a big one’s.

Illustrative example

Every format you make

Reels, carousels, photos or long form. Narrow it down to what matches the way you create.

In your language

Scripts built from what has already worked — written in your language, not translated.

A number is only quoted if its source contains it.

Every fact is re-checked against the page, word for word. Not found means thrown out.

A weekly recap, not another dashboard

Every Monday, the top breakouts from the channels you follow land in your notifications.

Illustrative example

The same week, twice

Stop guessing what to post. Know what’s already working.

Without Winlab

With Winlab

Scrolling for an hour looking for an idea.

You open one page and see what's moving in your niche.

Copying a format that worked for someone else's audience.

You know why it worked before you shoot it.

Posting on Tuesday and hoping.

You post the angle your own audience responds to.

Reading your stats a week later, none the wiser.

You know which post drove the growth, and what to do next.

Built for

Built for people who post to grow something

Built for people who post to grow something — , , and .

Hover a word for an illustrative example.

Founders

Build distribution without hiring a content team.

×10.8A pricing-page video breaks out in Entrepreneurship — you get a script built on your rewrite story.

Coaches

Turn your expertise into posts that actually get seen.

×6.2A Fitness myth-buster outperforms — same structure, your method, your clients’ questions.

Creators

Stop guessing between two ideas. Know which one has legs.

×7.3A Cooking hook is taking off right now — see it while it’s still moving, shoot yours this week.

Agencies

Run niche research for every client from one place.

One workspace per client, each with its own niche, creators and weekly recap.

Examples are illustrative.

FAQ

Questions people ask us

Something else? Contact us.

Which platforms does it cover?

TikTok, Instagram Reels and YouTube Shorts. Reels, carousels, photo posts and long form are all indexed, so you can filter by the format you actually make.

Do I have to connect my account?

No. You can explore your niche and track other accounts without connecting anything.

Is this just another AI writer?

No. A writing tool starts from a blank page. Winlab starts from a post that already outperformed in your niche, breaks down why it worked, then rewrites that mechanism around your story and your topics. The idea always has proof behind it.

How is this different from a trending feed?

A trending feed ranks what’s popular. Winlab scores every video ×N against its own channel’s usual views, per format — so a small account’s breakout shows up as clearly as a big one’s, and an absurd ×3770 never does.

What do you do with my data?

For the waitlist we keep your email address, the language you used the page in, the referring URL and a share code. The list is never sold or rented, and every email carries a one-click removal link that deletes your row immediately. Brevo (Sendinblue) delivers our emails. Hosting and the database are on Render, in Frankfurt (EU). Audience measurement runs through PostHog and Google Analytics — both process data in the United States. Privacy & terms

When does the beta open?

In waves, as soon as the product is ready. We onboard small groups so we can talk to everyone. Early members keep priority access.

Someone in your niche posted the idea today.Be the one who sees it.

Joining the waitlist needs JavaScript. Turn it on in your browser, then come back to this page.

.css-452dba{display:block;text-wrap:balance;}Turn what’s already working.css-rant66{display:block;text-wrap:balance;color:var(--chakra-colors-landing\.brand);}into your next video.

Six screens, .css-1rqdv3n{font-style:normal;color:var(--chakra-colors-landing\.text\.muted);}one idea with proof behind it.

Ideas with proof behind them. Numbers we refuse to fake.

A score only exists if it means something.

Every format you make

In your language

A number is only quoted if its source contains it.

A weekly recap, not another dashboard

Stop guessing what to post. Know what’s already working.

Built for people who post to grow something

Founders

Coaches

Creators

Agencies

Questions people ask us

.css-13o7eu2{display:block;}Someone in your niche posted the idea today..css-1ybam1h{display:block;color:var(--chakra-colors-landing\.brand);}Be the one who sees it.

Turn what’s already workinginto your next video.

Six screens, one idea with proof behind it.

Someone in your niche posted the idea today.Be the one who sees it.